The auto industry is going the way of AI—and Jaguar is no exception.
Last month, Jaguar Land Rover formed a multi-year partnership with NVIDIA, the leader in artificial intelligence (AI) and computing. Together, the companies’ software developers will create the world’s most advanced autonomous driving systems and services.
Many of you may know NVIDIA as the creator of computer graphics chips used in advanced video games. Well, they are. But they’ve also become a leader in computer vision, a field of AI that enables computers and systems to derive meaningful information from digital images, videos and other visual inputs — and take actions or make recommendations based on that information. Needless to say, computer vision is a key component in the development of self-driving or autonomous vehicles—and NVIDIA is the giant in this market.
Reimagining Modern Luxury by Design
As part of its Reimagine strategy, whose goal is to create a new benchmark in environmental, societal and community impact for a luxury business, from 2025 Jaguar and Land Rover will develop all its vehicles on the NVIDA software platform, delivering an array of safety, automated driving, parking and driver assistance systems. Inside the vehicle, the system will deliver AI features including driver and occupant monitoring as well as advanced visualization of the vehicle’s environment.
Jaguar Land Rover will also use its in-house developed data centre solutions with NVIDIA software. Jaguar Land Rover’s software-defined features and its end-to-end verification and validation architecture will enable the delivery of innovative assisted and automated driving services throughout the life of the vehicle via over-the-air software updates.
Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”
Jensen Huang, NVIDIA founder and Chief Executive Officer, said: “Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.”
There’s no doubt about: your Jaguar is now a smartphone on wheels! And it will also be environmentally friendly: Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.
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