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Certified Pre-Owned: The Next Best Thing to a New Jaguar

Given global disruptions to supply chains and an unprecedented reduction in new car availability across all brands, it seems like an appropriate time to discuss the benefits of purchasing or leasing a Certified Pre-Owned (CPO) Jaguar. Cole European currently has several meticulously maintained CPO Jaguar models in inventory and ready for immediate delivery, which may present an attractive option for those waiting to purchase a new Jaguar.

What Defines a Certified Pre-Owned Jaguar

It’s important to understand the primary objective of the certification process, which is to provide the prospective owner with an extremely high level of confidence in the quality and reliability of these pre-owned vehicles. This is achieved both through the extensive inspection process that each Certified Pre-Owned (CPO) Jaguar must pass and the genuine Jaguar warranty that accompanies it.

To even be eligible for consideration, the Jaguar must be from the most recent 5 model years and have fewer than 60,000 miles on the odometer. The vehicle must have also been built for the U.S. market.

Once it is determined the that Jaguar meets those initial criteria, it must pass the remainder of a detailed inspection process that evaluates key items within the following categories:

  • Vehicle Eligibility
  • Preliminary Checks
  • Interior / General
  • Electrical Tests - Interior
  • Heat/Air Condition Systems
  • Electrical Test - Exterior
  • Exterior / General
  • Exterior / Luggage Compartment
  • Exterior / Engine Area
  • Undercarriage / Drivetrain
  • Tests / Stationary
  • Tests / Road
  • Tests / Emissions

In total, there are 165 points on the checklist that determine whether a vehicle is qualified to become a Certified Pre-Owned Jaguar. Essentially, it covers the entire vehicle in terms of both mechanical and cosmetic integrity.

The Benefits of Certification

Once certified, the Jaguar carries with it a number of benefits for the new owner:

Jaguar Warranty — Beyond whatever remaining factory warranty may exist for the particular vehicle, Jaguar adds coverage for up to 1-year / unlimited miles or 2-years / 100,000 miles, whichever comes first.

Roadside Assistance — Your Jaguar will be covered for the entire duration of the above warranty period with 24/7 Jaguar Assistance, which covers vehicle disablement due to breakdown or accident, all the way to minor emergencies such as a punctured tire or lock-out situation.

Vehicle History Report — Naturally, you will be presented with a history of your Jaguar, including Service history, mileage, ownership, and any other noteworthy information.

No Deductible Warranty Work — Any warrantable repairs covered under the Approved Certified Pre-Owned Program require absolutely no deductible payments.

Transferable Warranty — Should you choose to sell your CPO Jaguar during the warranty period, the warranty is transferable, preserving a significant aspect of the vehicle’s value.

In essence, Jaguar is partnering with you by standing behind the vehicles that pass the factory’s certification process. If there are issues, Jaguar shields the new owner with a warranty and roadside assistance.

Selecting the Ideal Certified Pre-Owned Jaguar

Despite appearing essentially new and including a genuine Jaguar warranty, these are nonetheless pre-owned vehicles and, as such, are unique. Therefore, finding one that matches your specifications in terms of age, mileage, color, and features is less under your control than selecting a new Jaguar from the current model year. (Although, under current market conditions, it may actually be easier to find a CPO Jaguar that meats your criteria than a new one).

Fortunately, Cole European is constantly looking for qualified vehicles to add to its collection of Certified Pre-Owned Jaguar models, so our selection is typically extensive and always being replenished. And, given that the founder of Cole European has been serving British motorcar enthusiasts since 1963 and has loyal customers throughout Northern California and the western states, we have a vast network from which we can draw. Additionally, as an authorized Jaguar Service Center with a very large customer base, we are aware of many customers with a Jaguar that may match your specifications.

What all of this means is that if we do not currently have the Jaguar for which you are looking in our Certified Pre-Owned Jaguar inventory, then there is a very good chance we can locate one that matches your criteria from among our current customers and extend an offer on your behalf. If necessary, we can also work through Cole European’s network of Jaguar dealerships across the country that may be able to assist in our search.

Special Financing

Currently, Cole European is able to offer 3.99% APR financing on Certified Pre-Owned Jaguar models for up to 36 months*. This offer is valid through 8/31/22, so please contact us soon if you’d like for us to help you locate and acquire a CPO Jaguar.

Cole European / San Francisco Bay Area Jaguar Dealership

Cole European in Walnut Creek, California, is an authorized Bay Area Jaguar dealership. Our diverse selection of new Jaguar models and Certified Pre-Owned Jaguar cars are hand-selected for Bay Area drivers. The Cole European Jaguar Service Center in Walnut Creek, CA, employs factory-trained and certified Jaguar technicians to keep your Jaguar performing at its best for years to come. Shop online or visit Cole European in Walnut Creek, California, to test drive a new Jaguar today.

*Program is valid through 8/31/2022. Offer valid on new loans and must take delivery of vehicle by 8/31/2022. Eligible Certified Pre-Owned models include 2017-2020 model years and select derivatives of XE, XF, XJ, F-PACE, F-TYPE, E-PACE and I-PACE. Jaguar Land Rover or approved lender may rescind or amend this offer without notice. See your participating Jaguar Land Rover Retailer for qualifications and complete details, or call 1.800.4.JAGUAR / 1.800.452.4827 or 1-800-FIND-4WD / 1.800.346.3493. 

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The Design Evolution of Jaguar: 80 Years of Style

You do not need to be a longtime Jaguar enthusiast to thoroughly appreciate and enjoy the pictorial walk through Jaguar’s iconic design history assembled by the manufacturer and available online. It’s a series of photographs, from 1935 forward, along with interesting text that describes the major steps of the Jaguar evolution.

It Begins with the 1935 SS Jaguar 2.5I Saloon

The first “Jaguar” was actually a model created in 1935 by the Swallow Sidecar company. However, it was so distinctively stylish and catlike in its design that the makers chose a sleek, elegant, muscular jungle cat as its namesake: Jaguar.

World War II Intervenes

As you might imagine, WWII had a dampening effect on Europe’s appetite — and ability — to produce luxurious motor cars and racy sports cars. Additionally, a company known by its abbreviated initials of “SS” was keen to shift gears and rebrand itself. And so it was that in 1945, the “Jaguar” name became the marque of a new brand. The next sensational step in the Jaguar design evolution came with the 1948 Jaguar XK120, a dramatic sports car with sweeping fender lines that seemed to blend race cars, motorcycles, and airplanes, yet exude an entirely feline grace and power.

Can’t Stop Scrolling

By that point, just two vehicles into the online tour, we were hooked. Titled “80 Years of Jaguar”, the engaging story of perhaps the most stylistically daring car brand in history drew us along the path to the new millennium. It breaks the evolution into three logical time frames: 1935 - 1959 / 1960 -1996 / 1997 - 2016.

For us, it was difficult to select a favorite from each of these three time frames, but it was fun to do so anyway. From Part 1: 1935-1959, it would have to be the XK120. Not only did it launch the legendary “XK” lineage, that particular model seemed to set the tone for all future Jaguar designs. Undeniably supple and catlike, it simply projects the ultimate British sports car. Sleek, elegant, and surprisingly relaxed in initial appearance, it still suggests the power to spring into action.

Our pick from Part 2: 1960-1996 was probably less difficult than we made it, but it was enjoyable to debate which contributed more to the brand, the introduction of the iconic 1961 Jaguar E-Type (the “Jaguar XK-E” in North America) or the last car to be design by Sir William Lyons, the 1968 XJ6, which was first of a legacy. Ultimately, we selected the XK-E because, well, it’s a true Jaguar sports car and that passion for sleek lines and high performance is what inspires the brand.

Part 3: 1997-2016 was relatively simple. While it was tempting to salute the Jaguar F-PACE, first of the brand’s performance SUV’s, we had to go with the F-Type because it’s the Jaguar we most like to drive. The F-PACE does an amazing job of translating classic Jaguar styling to an SUV, but the heart and soul of most Jaguar enthusiasts belong to sports cars. We realized this as we looked back and realized we had selected sports cars over sedans and SUV’s in all three design eras. At least we’re consistent.

Future Classics

Fortunately, as we looked out across the Cole European showroom and gazed upon a new 2022 Jaguar F-Type AWD R Coupe in Santorini Black, we realized that the “good old days” are ongoing. If there was ever an impressive offspring to a long line of powerful and beautiful sports cars, it’s the modern F-Type. Not that we wouldn’t love to have a vintage Jaguar X-E 4.2 Coupe sitting in our garage for those special occasions, but the modern Jaguar F-Type is an unabashed beast of a sports car with a royal lineage. And, best of all, one can still be purchased in “new” condition, with all the high-tech features we’ve come to expect in today’s finest cars.

Take A Look For Yourself

We’ve shared our fantasy voyage through the annals of the Jaguar design evolution and hopefully enticed you to visit the “80 Years of Jaguar” website today and see if you don’t agree that a modern automobile is best when it’s a direct extension of years of creativity and passion for the art of driving.

And if, when you’re finished, you’re inspired to consider the modern line of Jaguar models, we’d be just as enthused to talk about the current models. 

Cole European — Jaguar -/ Land Rover

Cole European in Walnut Creek, California, is your Bay Area Jaguar dealership. Our diverse selection of new Jaguar models and Certified Pre-Owned Jaguar cars are hand-selected for Bay Area drivers. The Cole European Jaguar Service Center in Walnut Creek, CA, employs factory-trained and certified Jaguar technicians to keep your Jaguar performing at its best for years to come. Shop online or visit Cole European in Walnut Creek, California, to test drive a new Jaguar today.

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A Very Rare Jaguar: The F-PACE SVR Edition 1988

One of the allures of Jaguar ownership is the knowledge that it is a legendary automobile, manufactured in very limited quantities, instantly recognized for its stunningly classic design, and racing heritage. Cole European would now like to introduce you to one of the most limited production Jaguar models to be released: the Jaguar F-PACE SVR Edition 1988. Only 394 of these high-performance SUV’s will be available worldwide.

The Story Behind the Name

The F-PACE is, of course, Jaguar’s first foray into the SUV category, and it entered the arena at the high-performance end of the spectrum. For that reason, all those involved with its creation agreed that it was essential to acknowledge the sportiness of the vehicle, so the “F” is to closely associate the F-PACE with the Jaguar F-Type, a truly first-class sports car in all senses of the word.

The “PACE” portion is a bit more shrouded in mystery, but interviews with some of the legendary designers and engineers at Jaguar reveal that the name likely harks back to a popular Jaguar motto from the 1960’s, “Grace, Space and Pace”.

But what about the SVR? Well, that refers to the “SV Bespoke” team at Jaguar Special Vehicle Operations that oversaw the creation of this limited edition vehicle. We hear conflicting explanations for the “R”, but it is most often associated with Jaguar’s racing heritage to identify ultra high-performance models. But more broadly, the “R” version of any Jaguar model indicates that it is the pinnacle of quality and refinement. 

Lastly, “Edition 1988” pays homage to Jaguar’s victory at the 1988 World Sports-Prototype Championship with the Jaguar XJR-9.

Long Name. Short Production Run.

All that name for just 394 vehicles that will proudly bear it. An example of Jaguar’s commitment to craftsmanship and artistry, if even for a very, very limited number of automobile enthusiasts.

What Makes the Jaguar F-PACE SVR Edition 1988 Special?

Let’s begin with a stunningly daring exterior color. Jaguar calls it Midnight Amethyst Gloss. In certain light, at first glance the F-PACE SVR appears black. Not uncommon for a high-performance vehicle, so excuse the brain for interpreting the dark, ultra metallic gloss exterior as “black”. However, once illuminated by bright sunlight, the F-PACE SVR is a spectacularly deep, rich, royal purple. Nothing like it on the road. Jaguar confidently states that for this limited edition model, purple is the new black.

But that is just the start. The SV Bespoke team matches the striking black/purple exterior with subtle-yet-elegant Champagne Gold Satin 22-inch forge alloy wheels, Sunset Gold Satin exterior and interior detailing, F-PACE SVR Black Pack components, “One of 394” SV Bespoke commissioning graphic, and a Sunset Gold Satin Jaguar leaper and script on the tailgate. In case all of that is too subtle, the rarity of the model is confirmed with a laser-etched “Edition 1988” on each front wing panel.

Continue the theme on the inside, then add open-pore carbon fiber finishes and Ebony leather upholstery. The overall impact is stunning.

Performance and Technology

Naturally, the Jaguar F-PACE SVR Edition 1988 is still, at its core, an F-PACE. In this case, powered by Jaguar’s 550HP 5.0-liter V8 supercharged engine, capable of accelerating from 0-60 MPH in 3.8 seconds. Allow the F-PACE SVR a few more seconds, and you’ll enjoy a top speed of 178 MPH. Impressive for an SUV, wouldn’t you say?

Add a sliding panoramic roof and the Pivi Pro infotainment system, including wireless device charging and Amazon Alexa integration, and you will not only be traveling at speed, but also in style.

Where to Find the Jaguar F-PACE SVR Edition 1988

That is the exciting part, because it’s certainly not guaranteed that you ever will.

You likely won’t see one on the road. With only 394 F-PACE SVR’s available around the entire globe, it’s impossible to say how many — if any — will reach the San Francisco Bay Area, let alone be spotted on the open roads near you. Unless, of course, you happen to own one. If interested in locating an F-PACE SVR, the Jaguar enthusiasts at Cole European are extremely proud to be among the authorized Jaguar dealerships to receive one of these rare, limited edition vehicles. Bob Cole and his team of British automobile specialists, have been serving the Bay Area since 1963. Located in Walnut Creek for over three decades and representing both Jaguar and Land Rover, Cole European can put these years of commitment and dedication toward finding the vehicle that best matches your needs and wants. And if that vehicle is the F-PACE SVR Edition 1988, we would be thrilled and enthused to speak with you about reserving the one we anticipate receiving. 

Cole European in Walnut Creek, California, is your Bay Area Jaguar dealership. Our diverse selection of new Jaguar models and Certified Pre-Owned Jaguar cars are hand-selected for Bay Area drivers. The Cole European Jaguar Service Center in Walnut Creek, CA, employs factory-trained and certified Jaguar technicians to keep your Jaguar performing at its best for years to come. Shop online or visit Cole European in Walnut Creek, California, to test drive a new Jaguar today.

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It’s Game Time for The Jaguar Vision Gran Turismo Roadster

Jaguar is going full throttle into Gran Turismo 7—the latest, most immersive version yet of the global smash-hit racing game developed by Polyphony Digital and distributed by Sony Interactive Entertainment.
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Purchase or Lease a brand new Jaguar and Earn 50,000 Miles from United Airlines!

Ready to Fly the Friendly Skies? Purchase or lease a Jaguar and you’ll be on your way.  

Jaguar and United Airlines recently announced a partnership that awards you 50,000 mileage points if you purchase or lease a 2022 or 2023 Jaguar—whether it’s a Jaguar F-PACE, Jaguar E-PACE, Jaguar I-PACE, Jaguar F-TYPE or Jaguar XF.  Take your pick.

If you’re a United Airlines MileagePlus elite member, you’ll receive an email that explains the details of the program. Customers will be able to generate a unique program code to receive a 50k MileagePlus bonus when leasing or purchasing a new Jaguar during the program period. 

All purchases of new Jaguar models are backed by EliteCare.  With Jaguar EliteCare, you’ll enjoy Best-In-Class, 5-year/60,000-mile coverage, complimentary scheduled maintenance and roadside assistance, plus Jaguar InControl® Remote & Protect™ that lets you stay connected to your vehicle. 

Together, these features ensure both you and your Jaguar vehicle are looked after 24/7, 365 days a year.

All you need to do is focus on something more important: driving and enjoying your Jaguar—and Flying the Friendly Skies of United Airlines!

Learn More Here

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Reimagining Modern Luxury by Design in Partnership with NVIDIA

The auto industry is going the way of AI—and Jaguar is no exception. 

Last month, Jaguar Land Rover formed a multi-year partnership with NVIDIA, the leader in artificial intelligence (AI) and computing.  Together, the companies’ software developers will create the world’s most advanced autonomous driving systems and services.  


Many of you may know NVIDIA as the creator of computer graphics chips used in advanced video games.  Well, they are.  But they’ve also become a leader in computer vision, a field of AI that enables computers and systems to derive meaningful information from digital images, videos and other visual inputs — and take actions or make recommendations based on that information.  Needless to say, computer vision is a key component in the development of self-driving or autonomous vehicles—and NVIDIA is the giant in this market.

Reimagining Modern Luxury by Design

As part of its Reimagine strategy, whose goal is to create a new benchmark in environmental, societal and community impact for a luxury business, from 2025 Jaguar and Land Rover will develop all its vehicles on the NVIDA software platform, delivering an array of safety, automated driving, parking and driver assistance systems. Inside the vehicle, the system will deliver AI features including driver and occupant monitoring as well as advanced visualization of the vehicle’s environment. 

Jaguar Land Rover will also use its in-house developed data centre solutions with NVIDIA software.  Jaguar Land Rover’s software-defined features and its end-to-end verification and validation architecture will enable the delivery of innovative assisted and automated driving services throughout the life of the vehicle via over-the-air software updates.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology and sustainability.  Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

Jensen Huang, NVIDIA founder and Chief Executive Officer, said: “Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.”

There’s no doubt about: your Jaguar is now a smartphone on wheels!  And it will also be environmentally friendly: Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.

Cole European in Walnut Creek, California, is your Bay Area Jaguar dealership. Our diverse selection of new Jaguar models and Certified Pre-Owned Jaguar cars are hand-selected for Bay Area drivers. The Cole European Jaguar Service Center in Walnut Creek, CA, employs factory-trained and certified Jaguar technicians to keep your Jaguar performing at its best for years to come. Shop online or visit Cole European in Walnut Creek, California, to test drive a new Jaguar today.

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tracywestadvertising, Author at Cole European Jaguar

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